At least this spammer has taken effort to create something that normal person would at least look at. Sure its still an image email that is there to try to avoid the spam filters but at least they tried to look legit. So what to do next time?
Try some additional text that will add value and I'd recommend actual text. That being said try to leave the spammy vocab at home leave out what you are really talking about and try to sound personal. Establish an emotional connection. If you are going to be spamming try to at least look like you aren't. Take a look at Neiman Marcus. Sign up on their list and see how they do it. Those are email campaigns done right.
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